Inspired by the feeling of inconvenience that often comes with having relatives stay overnight as houseguests, LaBase and Morel Executive Suites teamed up to devise a campaign promoting stays for extended families at the boutique hotel in Edmundston, New Brunswick. Using the aesthetic of cheesy “inspirational” posters with too many fonts, we wrote a series of inspirational lines (with a Morel twist!) t and brought them to life visually for a four-week stint on Facebook, Instagram, and Morel’s email newsletter. We even had full-sized posters with each line printed out to put up around the hotel!